Typography is an important element of the Cardiff University. The University’s preferred typefaces are as below.
A contemporary looking font with a variety of weights which is used extensively on pre-printed stationery and literature
A classic serif font ideal for large volumes of text. It is a font freely available on both PC and Mac based publishing systems and is therefore flexible.
A font designed for PC use which can be used where Franklin Gothic is not available
Web and Digital Typography
In most digital environments, the typography or ‘font’ you use also needs to be on the recipient or reader’s computer, which it frequently is not. To this end, we allow substitute online fonts of ‘Georgia’ for ‘Times New Roman’ as well as ‘Verdana’ for ‘Arial’
Most Cardiff University websites use ‘Verdana’ as the main font for text, as the spacing between characters allows the text to be more legible on screen and has shown in usability studies to be better for reading large blocks of text. You are also welcome to use Arial.
A font designed for web and digital use only instead on Arial
A font designed for web and digital use only instead of Times New Roman