The Team

Jay Begum
Enterprise Learning Officer


Jay has been with Cardiff University since February 2014 after relocating here from Norwich.  Working alongside Neil Coles on the Enterprise and Innovation in the Curriculum project, Jay is helping to put into action and develop the project objectives which aim to enhance the focus of enterprise education by working with academic lecturing staff and raising the profile of ‘enterprising capabilities’. Before this, Jay graduated with her PGCE and began her career in teaching within the FE sector as Course Leader & Lecturer of the BTEC Interactive Media Programme at City College Norwich.

Her aspirations to teach were driven by the work she carried out with BBC Voices in Norwich, helping to enhance the media workshop and production portfolio for film, music and radio as well as encouraging further community engagement.  Work also included projects such as BBC Norfolk Introducing, a weekly new music programme on BBC Radio Norfolk, the Jubilee Journalists Project and the helping to co-ordinate the internationally recognised BBC Music Video Festival.

As an educator and facilitator, Jay is dedicated to enhancing and putting a creative stamp on teaching & learning methods while encouraging the growth of enterprise and entrepreneurship here at Cardiff University.


Dr. Catherine Bushell
Enterprise Manager

Catherine is the Enterprise Manager and leads the Cardiff University Enterprise Team. She founded Cardiff University Enterprise in 2008 as a focus within the University for extracurricular enterprise education and business start-up support. The Enterprise team has developed over the past few years from a lone voice to a 6 strong team of enthusiastic enterprise educators. Catherine’s main role now is to ensure that the team continues to encourage and enthuse students and graduates and nurture their innovative and enterprising abilities.

Following a PhD in plant sciences, Catherine decided that enterprise was more fun than tiny plants and started to grow enterprise activities instead. She completed an MSc in Entrepreneurship in 2008 and is currently participating in the International Entrepreneurship Educators Programme run by the National Council for Enterprise Education.


Iheanyi Ibe
Enterprise Officer 

Iheanyi is an accredited and experienced Business/Enterprise Adviser working with clients in the commercial development of ideas, Business start ups and securing competitive advantage and increased profitability for existing businesses and projects.

His varied roles in the last 10 years, including being an Associate Lecturer in the University of West England’s Business School, have all revolved around business development projects and have continued to provide extensive experience in different sectors and industries (including retail management, product development, business training and Social Enterprises).

As an SME entrepreneur, he is passionate about educating marginalised and less privileged groups. He subscribes to the notion that ‘knowledge is power’. He also works with community groups, projects, students and other young people to increase their knowledge through developing enterprising skills so as to become self sustainable, employable and lead their own destinies.


Find us in the Centre for Skills, Enterprise and Volunteering on the 2nd floor of the Students’ Union.

To get in contact with any of the team, please email or call us on 02920 781442