The Team


Rhys Pearce
Enterprise Manager

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Rhys Profile

Rhys oversees the planning and delivery of extracurricular enterprise and entrepreneurship activities at Cardiff University. He also takes the lead on developing enterprise within the curriculum and oversees externally funded projects.

He has held a range of roles within Higher Education including within research & enterprise, academic schools, and careers & employability. His experience includes project management, alumni engagement, marketing, and enterprise education.



Iheanyi Ibe
Enterprise Officer 

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Iheanyi is an accredited and experienced Business/Enterprise Adviser working with clients in the commercial development of ideas, Business start ups and securing competitive advantage and increased profitability for existing businesses and projects.

His varied roles in the last 10 years, including being an Associate Lecturer in the University of West England’s Business School, have all revolved around business development projects and have continued to provide extensive experience in different sectors and industries (including retail management, product development, business training and Social Enterprise).


Sean Hoare
Enterprise Project Officer 

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Sean Profile

Sean oversees a series informative workshops and exciting flagship events, all designed to help unlock your creativity and develop your skills.

He specialises in advertising and marketing, and has worked with some of the world’s leading brands such as Gucci, Rolex and The New York Times.

Sean is an Associate International Enterprise Educator, NEEC award winner and freelance photographer.




Dr. Catherine Bushell

Business Partner, Careers & Employability

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Catherine founded Cardiff University Enterprise in 2008 as a focus within the University for extracurricular enterprise education and business start-up support. The Enterprise team has developed over the past few years from a lone voice to a 5 strong team of enthusiastic enterprise educators.

Catherine’s main role now is to ensure that the team continues to encourage and enthuse students and graduates and nurture their innovative and enterprising abilities.




To get in contact with any of the team:

please email or call us on 02920 781442

You can also find us in the Centre for Skills, Enterprise and Volunteering, on the 2nd floor of the Students’ Union.