Universities Business Challenge

UBC logo

“Taking part In the UBC was absolutely worthwhile… It enabled me to practice many of the principles I have been learning in my degree, in a nearly real experience.”  UBC participant 2013/14

What’s it all about?

The Universities Business Challenge Worldwide is the world’s longest established simulation-based competitive challenge for undergraduates designed to develop employability and enterprise skills though participation in a team-based competitive challenge, with the top 3 teams winning cash prizes.

The Challenge gives undergraduate students (in teams of 5) the opportunity to work as a board of directors of realistic, simulated companies, making all the critical business decisions that affect the company’s performance. The UBC simulations are varied and challenging – and range from manufacturing to service businesses to ensure a rounded learning experience.

For more information on the challenge, visit the UBC website.

When is it?

UBC runs throughout the academic year, from around October to March. Over this time students complete and run a series of realistic, simulated businesses. UBC is structured in 3 rounds:

  • Round 1 – run an online business for 6 weeks (takes 1-2 hours per week)
  • Round 2 – live one-day regional Semi-Finals
  • Round 3 – live one-day Grand Final

Who can take part?

The Universities Business Challenge is open to all UK undergraduates from any faculty. Students can be from any year, but penultimate and final year students are particularly encouraged to apply.

What does it cost?

UBC is free to enter; all you’ll need is a computer with access to the internet, and access to a printer.

How to apply

If you’re interested in applying then simply email us on: enterprise@cardiff.ac.uk and we’ll guide you through the registration process.

Please note that UBC is often very popular, and is in its nature a competitive process. We often hold selection events, where you will be expected to go through a smaller scale challenge, anyone who performs well in the selection event will be considered for progression to the challenge.