Universities Business Challenge

UBC logo

The Universities Business Challenge Worldwide is the world’s longest established and most recognised simulation-based competitive challenge for undergraduates designed to develop employability and enterprise skills. Supported by the UK’s leading universities and graduate employers, more than 20,000 students have benefitted from participating in the UBC Worldwide over the past 15 years.

The UBC offers undergraduates within universities a unique opportunity to improve their knowledge of the business world, put theory into practice and develop their team-working, leadership and employability skills by participating in a team-based competitive challenge. The Challenge gives undergraduate students the opportunity to work as a board of directors of realistic, simulated companies, making all the critical business decisions that affect the company’s performance. The UBC simulations are varied and challenging – and range from manufacturing to service businesses to ensure a rounded learning experience.

Cardiff University Enterprise’s first melee into the University Business Challenge has been met with resounding success; Out of the Five teams that entered…

  • Two teams are in the Semi-Finals.
  • Two teams came Third within their groups and are on standby for the Semi-Finals.
  • One team was unsuccessful this year.

We would just like to pass on our congratulations to all the teams this year – our first year of supporting such activity – they’ve all done very well so far and we wish them all the best on their future challenges and endeavors.

For more info on the University Business Challenge please visit: http://www.ubcworldwide.com/

Why take part?

Participants developed:

  • Workplace skills employers are looking for
  • Enterprise skills for a start-up business
  • A significant addition to their CV, and a boosted profile
  • Opportunities to meet graduate employers

“Taking part In the UBC was absolutely worthwhile… It enabled me to practice many of the principles I have been learning in my degree, in a nearly real experience. ” UBC participant 2013/14

“I come from a degree scheme that is completely unrelated to business or economics, and I felt like I learnt a lot from the weekly experience of balancing accounts, deciding on stock intake etc. during round one. “ UBC participant 2013/14

Who can take part?

Universities Business Challenge 2014 was open to all UK undergraduates from any faculty – preferably penultimate and final year, but can be from any year

What is it exactly?

Students competed and ran a series of realistic, simulated businesses:

  • Round 1 – ran an online business for 6 weeks
  • Round 2 – live one-day regional Semi-Finals
  • Round 3 – live one-day Grand Final


Universities Business Challenge 2013/14 ran from October 2013 – March 2014… Details of the new year will be available soon…

Time commitment?

Two hours a week for weeks 1 and 2 . One hour per week thereafter.

Round 1 runs for 6 weeks

Resources needed?

Computer with internet access and printer

Tutor / lecturer support?

Teams find tutor support beneficial in terms of team dynamics and decision-making

No special tutor skills are required – guidance provided by UBC Campus2Corporate

“The enterprise team were also very helpful and provided a good amount of group meetings where all the various teams came together. The enterprise team also provided a strong level of support at the beginning of the assignment when we didn’t really have much of a grasp on what we needed to do.” UBC Participant 2013/14

Team registration process?

We will be releasing more information about registering for this years Universities Business Challenge in September 2014 – check back then for how to get involved.