We are a group of scientists and journalism academics trying to work out practical ways to help improve science reports in the press, and more generally, public understanding of both science and scientists. We focus on areas relevant for human health – biomedical and social sciences and as much on the activities of scientists, universities and journals as on journalists and the media. We have carried out a large study to build a better evidence-base of where things go right and where things go wrong in press releases. We are following this up with research on how reader understand or misunderstand different phrases and what ‘fixes’ might be effective.


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