Three Work Packages applying several methods (including qualitative and quantitative techniques) will address the three project objectives:

  1. Defining and understanding environmentally-friendly behaviour, lifestyles and spillover across cultures: Focus groups with biographical questions and card sorts. [Years 1-2],
  2. Examining drivers of behavioural consistency and spillover effects across contexts and cultures: Cross-national survey with factor, correlation and regression analyses. [Years 2-3], and
  3. Developing theory and testing interventions to promote spillover across different contexts and cultures: Laboratory and field experiments. [Years 3-5].